Course Description
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimi zation (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
Course – Topics
- ON Page Optimization
- Page Title
- Meta Description
- Keyword
- Header
- Image Alternative Text
- Font Decoration
- Keyword Density
- Avoid using flash
- Avoid using pop-up ads
- Broken Links
- Social bookmarking
- Don’t create multiple pages
- Webmaster Tools
- Sitemaps
- Google Analytics
- Backlinks
- PR (Page Rank)
- OFF Page Optimization
- Directory
- Submissions
- Article
- Submissions
- Press Releases
- Social
- Bookmarking
- Forum
- Discussions
- Profile Creation
- Blog
- Commenting
- Google AdSense
- Visitor Analysis
- Rank Checking
- Choosing a Domain Name