![Beginner's Guide to SEO [Search Engine Optimization]](https://www.sijoinfotech.com/wp-content/uploads/2019/12/Sijo-SEO-Search-Engine-Optimization.jpg "SEO Search Engine Optimization Complete Beginner’s Guide")
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Course Description
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimi zation (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
Course – Topics
What is SEO & Why is it Important?
Why Should You Care About SEO?
What Actually Works for Driving Traffic from Search Engines?
Keyword Research & Keyword Targeting
On-Page Optimization
Internal Linking, Link Building
Off-Page Optimization
| On-site SEO: | Off-page SEO: |
| Keyword Research and Analysis | Link Building |
| Meta Keywords | Content Marketing |
| Meta Description | Social Media Operations |
| Sitemap ( Including Video Sitemap) | Competitors Linking |
| 301/404 Redirection | Backlink Age Checking |
| Webmaster Tools or Robots.txt | Link Profile Management |
| Google Analytics | Link Selling Awareness |
| Keyword Placement (Keyword Prominence) | Schema Microformating |
| Keyword Density | Site Directory Submission |
| Keywords in Title Tag | Social Bookmarking |
| Keyword in H2, H3 Tags | Article Directory Submission |
| Page Loading Speed via HTML | Blog Commenting |
| Duplicate Content Control ( by Rel=Canonical) | Guest Blogging |
| URL Optimization | Forum Posting |
| Image Optimization | |
| Heading Tags | |
| Content Length | |
| Outbound Link Quality | |
| Quality of Internal Links Pointing to Page | |
| Broken Links Check | |
| Affiliate Links | |
| Control of Duplicate Meta Information On-Site | |
| Bounce Rate Control | |
| Mobile Optimized | |
